WEEK 4

Rebranding Greece by Peter Economides

According to Peter Economides the only people who are responsible for the situation that become the Greece are Greeks themselves.Greece can be made better through collectivity and solidarity and gives as an example APPLE which when was destroyed it had changed itself, so that Greeks can be change.Peter Economide's suggestion to change the situation of Greece is to use the method of Brand. Brand is what others think about you, that the Greeks should show a different image to the other. But to succeed  it must use the Branding which is the management process of Brand, in other words is the management process of what the others think about you, in our case what think the others for Greece. So we can change the image of Greece and the impressions that others have for Greece in order to find the right way to get out of the impasse that has entered. But to secceed it needs work and cooperation because tha future of Greece at this moment is in our hands.

                                                                            

Longchamp is a French leather and luxury goods company. Longchamp was founded by Jean Cassegrain in 1948, and the company employed individual craftsmen dispersed throughout the Loire valley countryside to create leather coverings for pipes and other products geared toward smokers. By 1955, it had expanded to include small leather goods, opening its first factory in Segré. By the 1970s, Longchamp opened its first boutiques in Hong Kong and Japan, and became known for its lightweight travel goods.

Folli Follie Group is a Greek-based international company which designs, manufactures and distributes jewellery, watches and fashion accessories. Through its subsidiaries it also operates duty-free shops and sporting goods retail outlets. The company was founded in 1986 in Greece by Dimitris Koutsolioutsos. The first shop was in the commercial district of Athens. Folli Follie started by manufacturing jewellery and in 1994 launched their watch line. In 1995 the first overseas store opened, in Japan. It is now ranked amongst the top 10 brands in luxury goods in Japan with 80 points of sale. Folli Follie fully acquired its affiliate in Japan in 2008.

The McDonald's concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald's Corporation.

Sony Mobile Communications AB (formerly known as Sony Ericsson Communications AB) is a multinational mobile phone manufacturing company headquartered in London, United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson. Sony acquired Ericsson's share in the venture on February 16, 2012. Sony Mobile Communications has research and development facilities in Lund, Sweden; Tokyo, Japan; Beijing, China and Silicon Valley, United States. In 2009, it was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG).By 2010, its market share had fallen to sixth place.

Louis Vuitton Malletier – commonly referred to as Louis Vuitton, commonly, or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products - this ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.

The Mini is a small car that was made by the British Motor Corporation (BMC) and its successors from 1959 until 2000. The original is considered a British icon of the 1960s and its space-saving front-wheel-drive layout (which allowed 80% of the area of the car's floorpan to be used for passengers and luggage) influenced a generation of car-makers. The vehicle is in some ways considered the British equivalent to its German contemporary, the Volkswagen Beetle, which enjoyed similar popularity in North America. In 1999 the Mini was voted the second most influential car of the 20th century, behind the Ford Model T.